The Guitton family created Absorba in 1949. In those days the world did not think twice about the softness of organic cotton or the beauty of pastel colours.Today they do. Absorba baby wear is sought-after by mothers around the world. The children’s range steps things up, with harmonious colours and funky fashion details. Pure chic, good humour and very popular. Absorba. Determinedly trendy. Definitely Jelli.